CASE STUDY — competitor pricing data

Empowering a Truck Parts Enterprise With Competitor Pricing Data.

Helping a technology leader in the design, manufacture and distribution of truck parts, successfully expand its customer base across Asia and other continents.

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Business Challenge

With multiple marketing campaigns and increasing competition through comparison shopping sites, our client needed more accurate insights to better understand the pricing strategies of their competitors.

Key Requirements

A competitive intelligence solution that offers comprehensive information about competitor products as well as pricing is exactly what client needed. The solution must adhere to following conditions in order to deliver optimal benefits for client.

Extensive information to identify untapped markets and potential for profit.
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Frequent data delivered in real-time to ensure transparency information.
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Reliability of data ensured by procuring the data directly from competitors as opposed to secondary research.

Solution

We designed a comprehensive solution to extract multiple data points from top competitor auto part supplier websites. Data was collected and delivered on a monthly basis, enabling accurate and up-to-date product price comparison. As well as product matching data we delivered invaluable insights such as: